REWILDING
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GRAPHIC REWILDING
x GRAPHIC REWILDING
Manor Place
ARTISTS:
GRAPHIC REWILDING
MEDIUM:
VINYL & DIGITAL
CLIENT:
WESTFIELD
SPACE:
WESTFIELD WHITE CITY
CURATORIAL APPROACH
Artistic Statements commissioned Graphic Rewilding, the artist duo Lee Baker and Catherine Borowski, to bring an unexpected encounter with nature into a retail setting. Responding to the atrium’s sweeping architecture and eight-metre-high walls, their hand-drawn floral compositions enveloped visitors in an imagined wildflower meadow.
Among the oversized blooms, clover, dandelions and buttercups referenced Shepherd’s Bush’s pastoral history. An augmented reality experience, developed with True Group, extended the illustrations into the surrounding space, revealing floating flowers, swaying grasses and hovering insects through visitors’ phones.
The installation invited audiences of all ages to pause, explore and rediscover familiar wildflowers at an unfamiliar scale.
ELEPHANT & CASTLE, LONDON
A multidisciplinary cultural and sporting space occupying a restored 19th-century bathhouse and former swimming pool complex in south London.
CURATORIAL APPROACH
A reimagining of the classical Goddess of Nike for a contemporary cultural context. Zachary Eastwood-Bloom was selected for his ability to combine references to classical sculpture with digital fabrication and contemporary material processes.
Conceived in dialogue with the building’s history, the resulting work balances the poise and permanence of traditional bronze sculpture with an intentionally futuristic material language. Positioned as a custodian of the space, Goddess connects the architecture’s past with its new cultural identity.
ARTISTS:
ZACHARY EASTWOOD-BLOOM
MEDIUM:
BRONZE LAQUER, 3D PRINTED / FIBREGLASS
CLIENT:
NIKE FOOTBALL / PALACE SKATEBOARDS